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Goodbye white, the Lenzuolissimi you can sign or dedicate
By Fabrizio In News Posted Thursday February 4th, 2016 0 Comments

The innovative idea is the possibility to personalize sheets, pillowcases, bedspreads with writings, logos and dedications, inside the stores. Which will open in franchising also abroad.

Finally an innovative startup linked to the world of production and the traditional values of the manufacturing sector that have made our country famous all over the world. It is called Lenzuolissimi and is the world’s first single-brand bed linen, in cotton satin (from 300 up to 1000 threads) in 100 different shades that can be customized thanks to the presence of highly advanced embroidery machines in the stores.

Digital embroidery
In fact, the embroidery is back in fashion, no longer the one made by hand, but the mechanical one sewed by a digital software. «The innovative idea is the possibility to personalize sheets, pillowcases bedspreads with writing, logos and dedications directly inside our stores» says founder and CEO, Michele Cascavilla who, after leaving a secure job at Frette, one of the best known Italian brands of household linen, has decided to bet everything on this new business idea. «For example, it is enough to set a red heart that can be printed on sheets to be given to your beloved on Valentine’s Day».

A sheet in the bag
«After Milan and Rome and Mexico City – the startupper continues – within the year we will open in London and New York: in two years we expect the opening of over 30 franchised stores. The final objective is the listing on the stock exchange “. On the other hand, our yarns like them more and more. Data from Italian textile exports to the United States mark + 17% in the first nine months of 2015, compared to the same period of 2014. Among the habitués of the Lenzuolissimi stores designed by the architect Lorenzo Di Muro (Studioplanning) there are « Dj Francesco, who loves yellow and orange sheets and Barbara D’Urso who prefers to sleep on different shades of purple », continues Cascavilla. In the past «I even supplied the sheets to Barack Obama. It was 2009, when Berlusconi decided at the last minute to transfer the G8 from Maddalena to L’Aquila. We have turned a barracks into a five-star hotel. A success”.


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